Every fortnight Wednesday we feature interviews with successful curvy women. Take notes as Nicola opens up and tells what it takes to be a successful jewellery boutique owner.
Website: www.alwaysbebeautiful.co.uk
Twitter:
@ABBjewellery
Facebook: Always Be
Beautiful
1. Tell us about you and what your business does?
I’m Nicola Relph. I am a 24 year old, curvy, online jewellery
boutique owner from Manchester. My jewellery boutique specialises in unique
Swarovski crystal encrusted bags, rings, earrings, necklaces, bracelets
and statement sets. I want my business to provide women with accessories that
make them feel beautiful and confident and are within an affordable price
bracket.
2. Have you always wanted to run your own business?
My career goal has always been to become my own boss. I wanted a
job that gave me the freedom to balance my career and a personal life. I hated
the thoughts of a repetitious work day and running my own business has given me
the opportunity to challenge myself and my creativity.
3. Where did the idea for your business come from?
I have always loved bold and glamorous jewellery from a young
age. In University, I began to notice that high street jewellery was starting
to become generic and repetitive and I felt that there was a huge gap in the
market for affordable, unique, bold pieces. I decided to investigate designing
my own jewellery and finding statement pieces. I wanted to ensure that my
jewellery emphasized my love for Swarovski crystals, which creates the most beautiful
sparkle. I initially bought the jewellery and would wear it in lectures and on
nights out. People began to notice and would ask me where they could purchase
the same item. On the strength of this, my university professor encouraged my
to set up my own jewellery business, as to her it was obvious that there was a
market for it, and Always Be Beautiful was born.
4. What were you doing before starting up?
I have worked many jobs before I set up the business and have
studied five years in University for my Masters degree. I found that working
for large companies restricted me as a person and would monopolize a large
proportion of my time.
5. What advice would you give to budding entrepreneurs?
Go for it! It is hard work, but if it means doing something that
you really love for the rest of your life, it will be worth the challenge. I set
out to prove that no matter, who you are or what you look like, if you work
hard enough, you can obtain your dreams. I hope to inspire other women to be brave
enough to take a chance.
6. Where do you want to be in five years' time?
I would love to have developed my business further and branch out into
different parts of the UK and America. My dream is to have my jewellery stocked
in fashion boutiques and worn on fashion catwalks worldwide.
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